Andaz-e-Bayan

Honge Is Duniya Mein Sukhanwar Bahut Acche,
Lekin Kahte Hain Ki Ghalib Ka Hai Andaz-e-bayan Aur

I'm not good at Urdu, but here goes anyway :

The world is littered with poets of fame,
But they say, Ghalib is something else

Andaz-e-bayan ! For me this phrase is power-packed with meaning and captures it all. Words,subtlety,shades,nuance,emphasis,writing and journalism.

MIT's science writing program adds to this.

Science writing grapples with genes, fractals, synapses, and quarks, but always with grace and style. Its practitioners worry as much about how to tell the story of science as the science itself—and yet, in maddening paradox, as much about the science as its telling.